Referral Fees

Laws & Regulations High Relevance

Compensation paid to third parties (solicitors or promoters) for referring clients to an investment adviser. Under the SEC Marketing Rule (compliance deadline November 4, 2022), all referral arrangements require written agreements disclosing the relationship, compensation structure, and conflicts of interest. Applies to both cash and non-cash compensation arrangements.

Example

An accountant refers a tax client to an investment adviser and receives 25% of the first year's advisory fees. The adviser must have a written agreement with the accountant, disclose the arrangement and compensation in Form ADV Part 2A, and provide written disclosure to the client before or at the time of the referral, explaining the relationship and potential conflicts.

Common Confusion

Students often confuse the old Cash Solicitation Rule (206(4)-3, eliminated in 2022) with current Marketing Rule requirements. The Marketing Rule now covers ALL compensation (cash and non-cash) to promoters/solicitors, eliminated separate client acknowledgment forms, and changed terminology from "solicitor" to "promoter." Written disclosure is still required but the format has changed.

How This Is Tested

  • Identifying when written disclosure of referral arrangements is required
  • Understanding the difference between cash and non-cash referral compensation under current rules
  • Recognizing violations when referral arrangements are not properly disclosed
  • Determining what must be included in solicitor/promoter agreements
  • Distinguishing between old Cash Solicitation Rule and current Marketing Rule requirements

Regulatory Limits

Description Limit Notes
Written agreement requirement Required for all referral/solicitor arrangements Must document compensation structure and terms
Written disclosure to clients Required before or at time of referral Must explain relationship, compensation, and conflicts of interest
Form ADV disclosure Must disclose referral arrangements in Part 2A Required for all material referral compensation
Scope of coverage Applies to both cash and non-cash compensation Marketing Rule (2022) expanded beyond old cash-only rule

Example Exam Questions

Test your understanding with these practice questions. Select an answer to see the explanation.

Question 1

Marcus, an investment adviser, has an informal arrangement with Sarah, a CPA, where Sarah refers her tax clients to Marcus and Marcus refers his clients to Sarah for tax services. Neither pays the other any cash, but both benefit from the cross-referrals. Marcus does not disclose this arrangement to clients. Which statement is accurate regarding this situation?

Question 2

Under current SEC regulations, what type of agreement is required when an investment adviser pays referral fees to a third party for client referrals?

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Question 3

An investment adviser pays a financial planner $5,000 for referring a new client with $500,000 in assets. The adviser charges the client a 1.00% annual management fee ($5,000 per year). What disclosures must the investment adviser provide regarding this referral arrangement?

Question 4

All of the following would be required components of a proper referral fee arrangement under the SEC Marketing Rule EXCEPT

Question 5

An investment adviser is establishing a referral arrangement with an attorney who will refer estate planning clients to the adviser for investment management services. The adviser will pay 20% of first-year fees for each referral. Which of the following are required under the SEC Marketing Rule?

1. A written agreement between the adviser and the attorney
2. Written disclosure to referred clients explaining the compensation arrangement
3. Disclosure of the arrangement in the adviser's Form ADV Part 2A
4. Registration of the attorney as an investment adviser representative

💡 Memory Aid

Referral = Receipt = Written Record: Every referral arrangement requires three R's: Written aRrangement (agreement with solicitor), Recipient disclosure (written notice to referred client), and Regulatory filing (Form ADV Part 2A). Think: "Show me the RECEIPTS" - if money or benefits change hands for referrals, you need written documentation everywhere.

Related Concepts

This term is part of this cluster:

Where This Appears on the Exam

This term is tested in the following Series 65 exam topics: