Advertising, Correspondence, and Social Media: Rapid Fire

What this video covers

• When the state Administrator (the state securities regulator) may require filing of sales literature, and the three exclusions that remove that power entirely
• Why "effective" is the only lawful word for registration status, and why "approved," "endorsed," or "recommended" constitutes an unlawful representation
• The absolute prohibition on guaranteeing a customer against loss, including verbal promises, and how this applies to both broker-dealers and agents
• The three-step staircase for an agent to legally share in customer profits or losses: written customer authorization, written firm authorization, and strict proportion to the agent's own contribution
• Why static content (homepage, bio, product description) is treated as the firm's own advertising subject to pre-review and filing, while interactive content triggers supervision analysis instead
• How adoption and entanglement make third-party posts the firm's legal responsibility, and why a plain hyperlink differs from a liked, shared, or commented-upon post
• Why no electronic channel is exempt from supervision and retention duties, including text messages, instant messages, and social media posts