Social Media, Email, and Digital Communications

What this video covers

• Why text messages, instant messages, and social media direct messages must be supervised and retained just like formal letters, with no exemption for informal channels
• The difference between a plain hyperlink for general reference and adopted third-party content through likes, shares, or added commentary
• How entanglement with third-party content makes a firm responsible for ensuring that content is fair, balanced, and not misleading
• Why static website content (homepage, product descriptions, professional bios) is fully the firm's own communication and responsibility
• How interactive or third-party content on a website (live chat, comment threads, linked articles) triggers responsibility only through adoption or endorsement
• Why "it's just our website" is never a valid defense, and why the Administrator may require filing of website content just like any other advertising or sales literature
• The rapid-fire distinctions that separate harmless digital activity from career-ending compliance violations on exam day