Municipal Securities Advertising and Communications

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What this video covers

  • Why principal approval of municipal advertisements is pre-use (not post-use), and why social media posts count as ads
  • The extra disclosure language required on municipal fund securities ads (529 plans, ABLE accounts, local government investment pools)
  • The $1 million aggregate offering threshold that triggers the municipal-disclosure rule, and the key exemptions (18-month maturities, $100,000 denominations, limited offerings)
  • The difference between the preliminary official statement (POS, the "red herring") and the final official statement (OS), and what each one contains
  • How "access equals delivery" works, and why the OS delivery deadline is settlement (not trade date)
  • The 10-business-day material event reporting window, and why the issuer (not the underwriter) is responsible for ongoing disclosure
  • Why municipal issuers file on EMMA and not with the Securities and Exchange Commission (SEC), since munis are exempt from SEC registration

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