Filing with FINRA's Advertising Regulation Department

What this video covers

• How the new-member filing rule works, and why the one-year clock starts on the firm's Central Registration Depository (CRD) effective date, not the representative's registration date
• Why public media retail communications (websites, television, radio, signage, motion pictures) must be filed at least 10 business days before first use during that first year
• The two post-new-member timelines and which retail communications fall into "before first use" versus "within 10 business days of first use"
• Why "before first use" and "within 10 business days of first use" are opposite directions, and which categories lock the piece until filed versus allow launch-then-file
• Which communications are excluded from filing entirely: correspondence, institutional communications, no-recommendation pieces, member-identification-only pieces, SEC-filed prospectuses, media-only press releases, and exempt offering documents like a private placement memorandum (PPM)
• Why exclusion from filing never means exclusion from content standards or supervisory review, and how the exam baits test takers with this distinction
• How FINRA can still spot-check an exempt offering document even though it was never filed with the Advertising Regulation Department