Communications with the Public: Rapid Fire

What this video covers

• How to classify any written or electronic message as retail communication, correspondence, institutional communication, or public appearance based on audience and format
• The rolling 30-day total rule for counting retail investors, and why splitting mailings does not avoid the retail communication threshold
• Principal pre-approval versus FINRA filing: which applies when, and the 10-business-day timelines for new versus established member firms
• The definition of institutional investor, the $50 million total asset threshold, and why one retail recipient anywhere on the chain kills institutional treatment
• Content standards including the tax-deferred is not tax-free rule, municipal bond tax-exempt versus tax-free wording, and testimonial disclosure requirements for paid arrangements over $100
• Ranking rules requiring independent ranking entities, standardized 1/5/10-year performance periods, and the prohibition on "best" claims unless literally ranked first