Content Standards and Prohibitions
Chapters in this video
- 0:00 Baseline communication standards and Rita the Rep
- 1:58 The three exceptions to performance prediction rules
- 2:33 Hypothetical performance labels and testimonial disclosures
- 3:54 Tax-free versus tax-deferred exam traps
- 5:22 Material differences in investment comparisons
- 6:11 Recommendation disclosures and the 12-month manager rule
- 7:02 BrokerCheck placement requirements
- 7:46 Rapid-fire exam recap
What this video covers
- The five baseline content standards that apply to all broker-dealer communications, including fair dealing and firm identification requirements
- The three strict exceptions to the ban on predicting or projecting performance, and why standardized fund performance never needed an exception
- How retail communications must distinguish hypothetical or back-tested performance from actual performance with clear labeling
- The three required testimonial disclosures and the $100 threshold that triggers a paid endorsement statement
- The difference between tax-free and tax-deferred products, and why describing a variable annuity as tax-free creates civil liability
- The material differences required when comparing investments side-by-side, including yield, safety, liquidity, and tax features
- The Series 6 exception: why market-making and co-manager disclosures do not apply to communications recommending only mutual funds and variable insurance products
Read the full lesson, free
This video's complete written lesson is free to read in the CertFuel app, no signup wall. The complete Series 6 course also includes adaptive practice questions and spaced-repetition flashcards.