Correspondence and Advertising: Rapid Fire

What this video covers

• How FINRA classifies retail communication, correspondence, and institutional communication by audience size, and why only retail communications need prior principal approval
• When the state Administrator may require filing of sales literature, and why federal covered securities and exempt securities sit outside that power entirely
• Why a security becomes effective but is never approved, endorsed, or recommended by the Administrator, and what that distinction means for exam wording traps
• Why guaranteeing a customer against loss is absolutely prohibited for broker-dealers and agents alike, and why verbal guarantees count as violations
• What written authorizations are required before an agent may share in customer profits or losses, and how the state-law test differs from FINRA overlays
• How static social media content triggers retail communication rules while interactive content uses correspondence-style supervision, and what adoption and entanglement do to third-party posts
• Which Securities and Exchange Commission (SEC) retention periods apply to blotters and ledgers (6 years), order memoranda and communications (3 years), and written complaints (4 years), and why state administrators cannot invent longer timelines