Dividend Discount

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What this video covers

  • Why the dividend discount model (DDM) treats a stock like a rental property valued on future cash flows, and when it is most appropriate for stable dividend payers
  • How to calculate stock value with the basic DDM formula: annual dividend divided by required rate of return
  • When and how to apply the Gordon growth model (constant growth DDM): next year's expected dividend divided by required return minus growth rate
  • Why the required rate of return must be greater than the growth rate, and what happens mathematically when g meets or exceeds r
  • The difference between D0 (dividend just paid) and D1 (next year's expected dividend), and why plugging D0 directly into the Gordon formula produces a wrong answer
  • How to convert D0 to D1 by multiplying D0 by 1 plus the growth rate before using the Gordon formula
  • Why discounted cash flow (DCF) replaces DDM when a company pays no dividends, and how DDM is a special case of DCF

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This video's complete written lesson is free to read in the CertFuel app, no signup wall. The complete Series 65 course also includes adaptive practice questions and spaced-repetition flashcards, free through December 31, 2026.

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