Bearish and Bullish Strategies

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What this video covers

  • Why bullish strategies include buying stock, buying calls, and selling puts; and why selling a put is bullish despite involving an option sale
  • Why bearish strategies include short selling, buying puts, and selling calls; and how to match each to a falling price expectation
  • How short selling works mechanically and why its maximum loss is unlimited because a stock price can rise without bound
  • Why a naked call carries unlimited loss potential, and how it mirrors the risk profile of a short sale
  • How maximum gain and maximum loss flip between option buyers and option writers, with buyers limited to premium paid and writers exposed to greater or unlimited risk
  • How to match conservative, moderate, and aggressive clients to the appropriate bullish or bearish strategy based on risk tolerance

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