Public Communications and Advertising: Rapid Fire

What this video covers

• How the 25 retail investor threshold and rolling 30 calendar-day window separate retail communication from correspondence, and why one email per day still adds up
• Why institutional communications need written review procedures but never principal pre-approval, and which entities count as institutional investors
• The difference between internal principal pre-approval and external Financial Industry Regulatory Authority (FINRA) filing, and which retail pieces trigger each obligation
• How new member firms file 10 business days before first use while established firms file within 10 business days after, and why options pre-odd materials use 10 calendar days instead
• What the options disclosure document (ODD) delivery trigger is, why pre-odd communications cannot name specific securities or show performance, and how hyperlinks satisfy delivery
• Why collateralized mortgage obligation (CMO) materials must spell out the full name, why variable annuity guarantees depend solely on insurer claims-paying ability, and why standardized 1, 5, and 10-year periods rule mutual fund performance ads
• How IPO research quiet periods differ from secondary offering quiet periods, and why a bond fund volatility rating is never classified as a risk rating