Analytical Use of Collected Data

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What this video covers

  • The five-step funnel from broad to narrow: market and industry trend analysis, then individual company analysis, then comparable company analysis (trading comps), then relative valuation positioning, then precedent transaction analysis
  • Why individual company analysis is strictly standalone and must precede any peer comparison
  • How trading comps use live market data from 5 to 15 publicly traded peers and which multiples are calculated (EV / EBITDA, P/E, EV / Sales)
  • Why relative valuation positioning (premium, in line, discount) is always measured against the peer median, never an absolute benchmark
  • The critical distinction between trading comps (live market data, public peers) and precedent transactions (announced-deal data, past M&A)
  • Why precedent transaction multiples almost always exceed trading multiples for the same industry: the control premium paid by acquirers
  • How league table position drives the need to track both the firm's own deals and competitor deals for pitch materials

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This video's complete written lesson is free to read in the CertFuel app, no signup wall. The complete Series 79 course also includes adaptive practice questions and spaced-repetition flashcards.

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