Road Show and Investor Targeting

What this video covers

• What triggers the road show marketing window, and why pre-filing marketing violates gun-jumping rules
• Whether the chief executive officer (CEO), chief financial officer (CFO), or bankers present to investors, and where bankers sit during meetings
• How the prospect list differs for an initial public offering (IPO) versus a follow-on offering
• Which public filings supply existing shareholder data for follow-ons, and the 45-day lag in large institution holdings reports
• Why one-on-one meetings with anchor accounts produce the largest indications of interest (IOIs), and what percentage of the book a single anchor IOI can cover
• The three road show meeting formats, which investors get each type, and why video conferences are now standard rather than a backup
• When a free writing prospectus (FWP) is legally required for written materials, and why any non-tombstone extras outside the red herring must use that channel