Best Interest Obligations and Suitability Requirements

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What this video covers

  • Why Know Your Customer (KYC) applies to every single customer with no exceptions, even self-directed accounts
  • How Regulation Best Interest (Reg BI) imposes four specific obligations on broker-dealers when recommending to retail customers: disclosure, care, conflict of interest, and compliance
  • What Form CRS is, when it must be delivered, and why the page limit is 2 pages for a standalone firm or 4 pages for a dual registrant
  • Where FINRA suitability applies as the backup standard when Reg BI does not reach, namely institutional accounts and non-retail contexts
  • How the three FINRA suitability obligations differ: reasonable-basis, customer-specific, and quantitative suitability
  • Why quantitative suitability is the anti-churning rule and how to spot excessive trading that serves the broker's commissions
  • What separates a true recommendation from general education or an unsolicited trade initiated entirely by the customer

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