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What is Brochure Rule?

The requirement that investment advisers deliver Form ADV Part 2A (the "brochure") to clients before or at the time of entering an advisory contract.

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Definition

Brochure Rule

Laws & Regulations High Relevance

The requirement that investment advisers deliver Form ADV Part 2A (the "brochure") to clients before or at the time of entering an advisory contract. Under NASAA Model Rule 203(b)-1 (state-registered advisers), delivery must be at least 48 hours before entering the contract, or at contract signing if the client may terminate without penalty within five business days. SEC Rule 204-3 under the Investment Advisers Act of 1940 (SEC-registered advisers) requires delivery before or at the time of entering the contract and contains no 48-hour or cancellation provision.

// EXAMPLE

A state-registered adviser entering into a contract with a prospective client on Friday must deliver the brochure by Wednesday (48 hours before) to avoid triggering the five-business-day cancellation right. If there have been material changes, existing clients must receive an updated brochure or a summary of material changes annually, within 120 days after the adviser's fiscal year-end.

// COMMON_CONFUSION

The 48-hour rule (in the NASAA model rule for state-registered advisers; SEC Rule 204-3 has none) applies to initial delivery to new clients only. Existing clients receive annual updates when there have been material changes, and neither rule gives them a five-business-day cancellation right.

How is Brochure Rule tested on the exam?

  • Understanding the 48-hour advance delivery requirement for new clients
  • Recognizing when the 5-business-day penalty-free termination right applies
  • Knowing annual delivery requirement to existing clients (brochure or summary)
  • Distinguishing between initial delivery requirements and annual updates
  • Identifying when a full brochure vs. summary of material changes is required

Regulatory limits

Regulatory Limits

Description Limit Notes
Advance delivery to avoid cancellation right At least 48 hours before entering the contract If delivered earlier, no cancellation period required
Penalty-free withdrawal period 5 business days If brochure delivered at or after contract signing
Annual update to existing clients Within 120 days of fiscal year-end Only if material changes occurred: an updated brochure with a summary of material changes, or the summary with an offer of the brochure

Brochure Rule: "48 before = locked in. At signing = 5-business-day escape hatch." Think of it like a cooling-off period: give clients time to review or time to change their mind.

Practice questions

Test your understanding with the questions below. Pick an answer to reveal the explanation.

Question 1

Robert, a prospective client, meets with a state-registered investment adviser on Thursday afternoon to sign an advisory contract. The adviser hands Robert the Form ADV Part 2A brochure at the meeting and asks him to review it before signing. Robert signs the contract 30 minutes later. Which of the following statements is accurate regarding this situation?

Question 2

Under the NASAA Brochure Rule for state-registered advisers, what is the minimum advance delivery time required to avoid granting clients a penalty-free cancellation period?

Question 3

A state-registered investment adviser delivers Form ADV Part 2A to a prospective client on Monday at 3:00 PM. The client wants to sign the advisory contract as soon as possible. Assuming normal business days (no holidays), what is the earliest day the contract can be signed without triggering the 5-business-day penalty-free cancellation period?

Question 4

All of the following statements about the NASAA Brochure Rule are accurate except

Question 5

A state-registered investment adviser delivers the Form ADV Part 2A brochure to a new client at the time of contract signing on Tuesday. Which of the following statements are accurate?

1. The client has 48 hours to cancel without penalty
2. The adviser must deliver an annual update to this client if the brochure materially changes
3. The adviser violated the 48-hour advance delivery requirement
4. The client can cancel the contract within 5 business days without penalty

What concepts relate to Brochure Rule?

This term is part of this cluster :

Where does Brochure Rule appear on the Series 65 exam?

This term is tested in the following Series 65 exam topics:

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